Adobe caused a huge amount of anger, resentment and upset with its surprise announcement some months ago that along with launching its Creative Cloud service it would no longer be releasing any of its Creative Suite products (including Photoshop) in any other format in future. No more downloadable version to own. No more DVD’s.
Basically, the Creative Cloud allows you to have any of the Adobe Creative Suite program’s installed on your computer and for this ‘privilege’ you pay a monthly subscription. It was a brave move by Adobe to make this move so decisively. I believe this model is the one all major software manufacturers will want to move us to in order to guarantee cash flow into their coffers. Anything other than a complete termination of supplying the software by other means will mean few would opt for this system. We naturally don’t like it. We don’t own the software, we are leasing it. We have no way to decide if we want to upgrade or not.
Hence the anger amongst many of Adobes customers. But perhaps I ought to be more specific. The anger was chiefly raised among lone users, hobby photographers, one person businesses and so on. Adobes main customers, graphics companies, design agencies, large academic institutions and so on, were delighted with the plan on the whole. The pricing works for them, access to all the programs, free updates and monthly pricing works well for business, it helps with cash flow and budgeting.
For most small users it was a disaster. Adobe had not thought through the impact on these small users who only use Photoshop and Lightroom. For us the model is hugely overpriced. The outcry was massive. It took Adobe by surprise. It led to lots of bad publicity.
It seems Adobe listened to the outcry. They have just announced a new level of membership aimed at users of just Photoshop and Lightroom.
This is how it will work. If you have bought a legitimate copy of Photoshop CS3 or above you will qualify. Between now and the end of the year you will be able to subscribe to the Creative Cloud. In the US the price is $9.99 per month. In the UK I thought it would be jacked up to £9.99 but in fact it will be £8.78 per month and it starts in two weeks time.
For this you will get unlimited use of Photoshop CC, Lightroom 5, all updates which are released as soon as they are available, 20gb of Cloud storage, a free Pro Behance portfolio website and free support. If you already subscribe to the Photoshop only version of the Cloud you will be moved automatically to this new level when it goes live.
For those who now feel aggrieved that this offer is just for those who have bought CS3 and above please spare a thought for those who have. They have spent in excess of £600 on the program and then upgrades have added more to this investment. It is only right that they be compensated for this outlay and loyalty to Adobe. We don’t yet know how much the subscription will be for those who are currently Elements users or who have never bought a legitimate copy of Photoshop. I estimate £12 to £14 a month, but this is only my guess.
For those who qualify for the £8.78 price point I feel this is an exceptionally good deal. Do the maths. How much do Dropbox charge for 20gb of storage? You can’t by just 20gb but 100gb, the lowest amount is $9.99 a month so 20gb has to be worth $2 a month. A Behance Pro site, which is a good portfolio site, costs $99 a year – so those two features alone cover the subscription. Now most of us wouldn’t go for a Behance site, but if you currently are paying for a Smugmug, Clikpic or other site you might use this to save that subscription and move to Behance (which is professionally recognised and viewed by many creatives). If you are paying for Cloud storage you could save that cash and use the Adobe space instead.
Besides this you are getting £600 plus of Photoshop and the very latest version of Lightroom along with all future updates. Already Photoshop CC has some great new features and no doubt over time more will follow. How much do you spend on Photoshop and Lightroom purchases and upgrades over, say, three to five years? Add it all up and I think the subscription represents good value.
Even if you don’t have CS3 or a newer version of PS, decide you want to buy in to the Creative Cloud and have to pay, say £12 or £14 a month, I still believe it represents good value for money.
I think, despite our reluctance to accept the leasing model, we are going to have to get used to it. Other software companies will soon follow Adobes lead. Microsoft is already offering, but not forcing, a Cloud edition of Office. The others will follow. It makes sense for them and they have us where they want us. We can resist for a while by not upgrading but gradually the new features will draw us in. Or, our current computers will get old, our version will not run well on new operating systems, file formats will change. Bit by bit it will become impossible to resist for all but the most determined.
In the meantime hopefully this news from Adobe will cheer some up who were rightly aggrieved by Adobes heavy handed and thoughtless first offering of the Creative Cloud. I think they should be given credit for at least listening to and responding to what their smaller and less profitable customers said. Quite refreshing in today’s corporate world.
Here are some FAQ’s to help explain things further, taken from Terry Whites excellent tech blog
Q: What is the Photoshop Photography Program Offer?
A: This offer includes access to Photoshop CC and Lightroom 5, plus feature updates and upgrades as they are available, 20GB of cloud storage for file sharing and collaboration, a Behance ProSite, and access to the full library of video tutorials in Creative Cloud Learn.
This offer is available to customers who own a previous version of Photoshop or Photoshop Extended product, version CS3 or later (CS3.x, CS4, CS5.x, or CS6). Suites do not qualify. Requires annual commitment, billed monthly.
Offer valid through December 31, 2013 and is available in countries where Creative Cloud is purchased directly from Adobe.com. This offer is not available in China, Vietnam or Turkey.
Q: Can I get Adobe Bridge CC with the Photoshop Photography Program Offer?
A: Yes. Bridge CC is available for download and use as part of your Creative Cloud membership.
Q: I am already a Creative Cloud member; do I qualify for this offer?
Existing Creative Cloud members who wish to transition to this offer must own a previous version of Photoshop or Photoshop Extended product, version CS3 or later (CS3.x, CS4, CS5.x, or CS6). Suites do not qualify.
Those who meet the qualifications have two options:
Creative Cloud Single App members for Photoshop CC who already completed the qualification process when they originally signed up for their membership will be automatically transitioned to this new program when it ships, with the additional benefits and lower ongoing price.
All other Creative Cloud members who meet the qualification requirements may contact Adobe Customer Service to discuss transitioning their membership to this new offer.
Q: I own an earlier version of Lightroom but not Photoshop. Do I qualify for this Photoshop Photography Program offer?
A: Only customers who own a previous version of Photoshop CS3 or later qualify for this offer.
Q: Will the cost of my membership increase?
A: This price is not a special introductory price for your first year only; it is the standard price for this level of membership. Customers who sign up by December 31, 2013 will be able to continue their membership at the same price. But if you cancel your membership in the future, you will not be able to re-join at this special price.