Tag: use

Is Pinterest of Value to Photographers?

pinterest

I have a confession to make. When I first heard of Pinterest I dismissed it quickly as irrelevant. It seemed to me to be a hangout for young women with boards entitled “My Perfect Wedding”, “Cute Kittens” and such things. Boards full of images of people too perfect to exist having weddings that would never happen and then live in houses just to perfect for real people. I left within minutes of logging in.
 

Cute Kittens

Let the nightmare begin. There are a LOT of cute kittens (and puppies) on Pinterest, but you don't have to look at them if you don't want to


 
That was a couple of years ago. Then, a week or so ago, I can’t remember why, I had occasion to visit the site again. This time I stayed.

Why the change?

This time I thought it through and explored a bit deeper. Certainly, the site is populated primarily by women. 80% of ‘pinners’ are women. Nothing wrong in that, obviously. It’s just that for me, as a man, the kind of things the majority of the ladies were devoting boards to were of no interest to me. As much as I love cute puppies and recipes for homemade eye makeup remover, I wasn’t really looking for that kind of thing. It is this ‘noise’ that had put me off so,quickly on my first visit.

This time, however, I took a deep breath and typed in a search for, imaginatively, “landscape photography”. The results were interesting. Yes, lots of over saturated cliched images, but also I soon found boards created by discerning pinners full of stunning work.
 

Mono photography

But there is also a lot of really good photography to suit any taste and from all genres withn Pinterest. Of course, you can also introduce images from all over the Internet which appeal to you onto your own boards too, to elevate and inform other users 🙂


 
Spurred on, I searched for creative black and white images. The same resuLt. What really impressed me was that much of what I was finding was from older photographers. By older, I mean photographers working a hundred, fifty or twenty five years ago. The great names like Adams, Sudek, Stieglitz, Rowel, Weston, Maier and so on. You don’t find these on Flickr.

Also there are photographers whose work I have not found through any other channels. I was soon hooked, created my own account and was feverishly creating my own collections.

So how does Pinterest work? The idea is simple. Imagine a pin board on your studio wall on which you pin snippets of information and pictures to inspire you or to help you with a project. In Pinterest you can create as many such virtual boards as you wish. These boards can be public or secret.
 

Pinterest Board screenshot

This is a partial screenshot of one of my Pinterest Boards - this one for images of colour landscape photographs


 
You can then search within the Pinterest site on the public boards of others and re-pin things which you find interesting or inspiring onto your boards. The origin of these images or items originally is pages on the Internet. The item always retains its link back to the original source page, no matter how many times it is re-pinned. You can go to the source page by double clicking the item. This is really useful, as when you find an image by a new photographer or artist you like you can then leave Pinterest and go and explore their own website.
 
Pinterest Boards

My home page of pin boards. Each board is for images on a different subject, so i can keep my images organised.


 
You can also introduce new items into the Pinterest site onto your boards by pinning them yourself when you find something on a website you wish to pin to one of your boards. In fact, this is something that more pinners need to do. Around 80% of pinning is ‘re-pinning’ of images from the boards of others, so you do begin to see the same images appearing in searches. More members need to search out new material from the web and pin it to their boards for others to discover. This keeps the site fresh and, if you are prepared to do this, you will quickly find lots of pinners will start to follow your boards as they offer something fresh and new. I have only been active for a few days and already have close to fifty people following my boards.
 
Pin Boards Closeup

A close up image of some of my pin board icons


 
An interesting side note that I have noticed is that Pinterest has started to drive low volumes of new traffic to my website since I started actively using it. I am guessing this is coming from people who are seeing my images on boards and following them back to their source on my website. It may also come from people checking out my profile on the site and clicking my website link. Don’t get me wrong, the volumes are small at the moment, but noticeable, and growing. I am not recommending using Pinterest as you would other forms of social media to drive traffic to your website or blog. That wouldn’t be an efficient use of your time if it was your sole purpose in doing it. However, I am pleasantly surprised by the effect already and see it as a knock on benefit.

There are also some serious concerns about copyright, which as artists and photographers should concern us. It is up to each user to decide on this issue and if you want to read an article on it you will find one here.

You can follow individual boards of others if you like what they pin and this allows you to see when they add new things to that board in case you wish to pin it to one of your boards (likewise people can follow your boards if they like them). Or you can follow an individual and see everything they pin to all of their boards.

You can also create boards of your own images or pin your own images into your boards and they may get re-pinned by others who like them.
 

Pinning widget

Here is an example of pinning an image from an external website, in this case my own, using the widget you can get from the Pinterest site for your browser. When you are on a web page with an image you wish to pin, just click the "Pin It" button and this dialogue opens (it also allows you to choose which image if several images are on the page), you can add notes and select which of your boards you wish to add it to and then just pin it when done.


 
I use the site extensively now to collate inspiration for my work. Not only in photography, but I have also found myself researching art as well and learning valuable lessons from it.

I have also found interesting Photoshop tips and have a board to collate ideas for remodelling my photographic office and studio here a home. My wife has fallen in love with Pinterest and is collecting ideas about make up, cleaning solutions, decorating tips, craft making ideas, gardening – the scope is endless. Where I thought it would be a location just for organising my inspirational images, it is fast becoming a location to collate visual information for all sorts of projects and ideas. Some boards are public, others are private. Many designers use boards for design ideas, graphic designers use them to collate new fonts collections or colour themes, gardeners use them for plant and garden layout ideas – the uses are endless. If you search for ideas on the site you will soon find some very, very clever people who have ingenious solutions to problems, people who have ways of recycling items for amazing uses and who seem able to come up with things I would never dream of.

In the screen shot below I typed in “Recycle Pallets” – thousands of ideas came up, these are just a tiny, tiny fraction – just try it – click here
 

Recycle Pallets

Some pallet recycling ideas


 
I would encourage you to have a look. Why not take a browse at some of my boards and see what you think. I would be interested in hearing your views. You can find my boards here – http://pinterest.com/dougchinnery/ Why not sign up and make a start by following me 🙂

What should I charge for my pictures?

What should I charge

I get asked this question on a regular basis, so I thought it was time to put up my answer for all to see, to save me typing it each time. This type of information is hard to find as most photographers shy away from revealing anything about current market prices for images. I don’t agree with keeping such information so secret. After all, if a buyer wants an image from a photographer they are not taking business from us. In most cases we won’t have an image which fills the brief. I take the same approach to this as I do to location information and techniques, I like to share information and be helpful, not put up the barriers and protect my own little kingdom. I think the world is a much nicer place when people help each other. In fact, if the market price was better known then companies who buy images would be less able to pull the wool over photographers eyes about the value of their images. The information I do keep confidential relates more to contracts, licensing agreements and so on. But helping keen photographers get a fair price for an image is something I am happy to do.

The first thing to say in answer to this question is that there is no answer. Sorry. There is no ‘price’ that is fixed for images, there are just too many variables and in the end you will have to weigh all of the variables up and quote a figure. Ideally you want to gets  price which is fair to you and is set at a level where the potential customer places the order with you feeling they have got a fair deal too. What you are trying to avoid is being paid a pittance for an image from which the buyer profits hugely at your expense or, conversely, quoting a price which is higher than the buyer is prepared to pay and so you end up with nothing. So, beware. In the vast majority of cases, your image is not worth as much as you think it is. Sorry, but thats a fact. If you lose the sale you end up with nothing. We have to have in mind that usually a buyer can get a similar image from someone else. Few images are unique and most image buyers have an idea of what is ideal for their purpose but won’t pay over the odds for that image if another which is almost right is available at a fairer price. They don’t want to have to shop around because time is money for these people, they have found yours and it fits the bill, but if you want too much for it they will move on to someone else.

It is also vital to say these people work to very tight deadlines and won’t wait three days for you to answer an email or send them a file. they expect you to respond and quote within hours in most cases and to be able to ftp a file to them without hassle in the format they need. When it arrives they expect it to be free of dust spots with no chromatic aberration or over sharpening/saturation. Their standards are very high. If you can’t deliver the image as they need it  it is better to say so straight away. Also, don’t expect payment before you send the file, it almost never works that way. In fact, be prepared to wait several months for payment (welcome to the world of the pro-photographer!). Rarely will you get paid in less than three months and it could be longer. You also have to be prepared to trust the buyer. Our whole industry has to work on trust and you may get let down. We have to send our precious full resolution files off to companies we have never heard of and there is little chance of us ever being completely sure how they are being used. You may have been told  the images was going in to a company newsletter when in fact it is off to China and being printed onto a 100,000 T-Shirts or posters for sale. Happily, though, the vast majority of buyers are honest and only use the image as described and pay in full. You probably won’t get a contract for a single image sale. The only evidence you have of the transaction is the email correspondence. You may get a purchase order, but this is rare. However, in reality, what are you going to do if you don’t get paid. Take legal action? I doubt it. We can’t afford to and often the firm you have sold the image to is on the other side of the world. It is just impractical. We have to work on trust and it usually works out well.

So, what about price then? Firstly, you will get approached from time to time to give images for free. They will tell you that they ‘don’t have a budget’ for buying images for ‘this project’. They will tell you they will give you a credit to your website. They will tell you it will lead to ‘great exposure’ for your images. They will tell you they have other projects coming up and will be in touch to buy images for real money soon. They are lying. I only give my images for free to genuine charities. Other wise I ask them if they are getting paid? If they are getting paid, so should I. The ‘credit link’ to your website is valueless. They have no incentive to remember to do it. If they do put a link in, it will be feint and tiny. No one will notice it. (Ask yourself, how often have you noticed and followed a link beside an image in the press? And if you have, how often have you bought an image from that persons site? Exactly). They will not come back with paid work. You have shown you give images away so they may come back for another freebie but in most cases you will never hear from them again. I urge you, never give your images away for free.

The next type of approach comes often as a result of seeing an image of yours on Flickr. Companies have learned they can trawl Flickr and find great images made by keen photographers who will accept a lower rate than a pro who depends on image sales to pay his mortgage. Thats fair enough in a commercial world. It is very flattering to be approached by someone offering real money for one of your images. The fact they are approaching via a site like Flickr means they are probably after a bargain. For most uses, and by this I mean firms who want to use your shot on their website or in a newsletter, a newspaper or magazine or a smaller firm wanting to use an image of yours for an advert or on packaging or perhaps a hotel wanting to make a print of an image local to them, you will rarely get an order if you quote more than £40 or £50 (that’s GB Pounds) in my experience. Some buyers will walk away if you quote that high. They are looking for a bargain. Bigger companies  and publishers might pay more (and I have made £650 for one image from a London marketing firm, but that was a rare deal). try asking them what their budget for the image is. Don’t be afraid to say you are an amateur and have no idea what to charge but make it clear you want them to feel they have got a good deal but at the same time want a fair price yourself. Most image buyers will give you a hint. If the image is to go on a book cover or on product packaging you can ask for more but in all these negotiations I urge you not to be greedy. A bird in the hand is worth two in the bush. The image sat on your hard drive is making no money and in my mind it is better to walk away with £50 than hold out for £200 and not get a reply to your email. If you really wan tho get the market price and the image is on Flickr then make sure you have Getty licensing switched on on your Flickr account. then you can forward them to Getty who will price the image for you based on the customers usage and they will handle the transaction, but you will just get 20% of the sale fee.

Sometimes firms will offer you a price. If it is fair, take it. It will never sound high enough to you and, indeed, they are after a bargain but if you try and negotiate up they are more likely not to even reply to your email. There is a strong chance they will just move on to the next photographer on their list. They don’t have the time or inclination to mess about. If the offer is obviously derisory then ask for what you think is fair (and again, by fair, I mean fair to them as well as you). They may not reply, but like the guys who want free images, it is better not to be taken for a mug. Just remember, offers over £100 for an image use is rare. Once buyers get to that level they will often prefer to deal with stock companies who have the files in high resolution and give a professional service with no hassle. the direct approaches based on your Flickr stream usually come from firms looking for lower value images and you need to accept a lower fee accordingly.

This is the same philosophy I have about stock photography. Many older pro’s knew a time when they could earn six figure sums from stock photography but have seen this plummet with the advent of micro-stock and other internet based stock sites. They complain vociferously that stock is no way to earn a living. However, if we adapt to the market and realise we can make thousands more images now for selling via stock that those guys working in film could never have done, stock is still a viable way to make a complete or partial living for photographers. The market is now a world wide one too. Access to buyers is so much easier and buyers are buying many more images than they used to, they are just paying a lot less for them. Those images on your hard drive aren’t making any money so I feel it is far better to be making small amounts from them that add up than nothing at all. I get emails from photographers complaining that selling via the Getty/Flickr deal only gives them 20% of the sale price – Getty taking 80% – but I feel that if Getty wasn’t selling those images for me I would be getting 0%. I can’t get in front of the image buyers that Getty can. Those images just wouldn’t sell. As a guide I think you can expect to make £1 per image per month that you have with a site like Getty. get 100 images with them and you could make £100 a month. get 1000 images with ten and you could make £1000 a month. Simple. 20% doesn’t sound so bad when you are getting £12,000 a year from images which are just filling your hard drive, does it? The very difficult part is shooting 1000 images that are so good Getty want them and buyers buy them 🙂

There will be photographers who feel you can ask for more than the figures I have mentioned. There will be some who think the figures are too high. As I said at the outset, there is no right answer to this question. Just remember, your image is probably not unique, these guys want a bargain and the image is usually not worth as much as you would like to think it is and there will always be someone who will do it cheaper. These buyers are not big on negotiation, you often have one email to pitch the price right. Don’t be greedy but be fair to them and you. respond very quickly and don’t give the buyer any hassle.

I hope you get the order because it is a nice feeling to get paid for doing what we love and knowing someone liked our image enough to hand over hard cash.