Tag: Google

New website launched

As you will have noticed my website has had a complete makeover.

I was quite happy with the look and feel of the old design, in fact, I feel the look of this one is not as good but there is a reason for the change.

While the design was fine to my eyes, in Googles eyes it was repulsive. The old site was created in Apples iWeb program which is great if you need a very simple web design program. Everything is drag and drop, click and re-size, WYSIWYG etc. However to make it so slick and simple the program is creating horrendous code in the background which Google takes one look at and walks away from in disgust. Sadly in this age, if we are running a business and need traffic to our site then we need to feed Google what it wants. hence I have taken the plunge and created this site from scratch using WordPress.

WordPress is free, open source software originally created for blogging but it soon became apparent that it was ideal for creating websites too. If you just want a blog you can sign up on the WordPress website http://wordpress.org/ and they will host a lovely free blog for you but if you want a website using the software it becomes a whole lot more complicated. You need to download WordPress from them (which they are fine about) and then sign up with an Internet hosting company that supports WordPress websites. They need to be able to run MySQL databases (which runs under the WordPress bonnet (hood, for my American readers!)  and organises all the data and be able to run php (whatever that is?). I opted for a UK based company, www.1and1.co.uk, which many people complain about and yet I have had no issues with at all.

You use an ftp program (I used the free and excellent Filezilla) to transfer the WordPress files to your bit of webspace hosted by 1and1 in my case. Then you start the installation and configuration of your website which is all done through your web browser. This is where for the first two weeks I had a nightmarish time. Every help file I looked at for hand-holding and guidance seemed to make assumptions that I knew stuff. This is stuff I now know, but at the time with no experience whatsoever it was very frustrating. You will get detailled instructions on a stage in the process which is ideal and then they will drop in a sweeping statement with no explanation of how to perform that step. Stage 5, reconfigure the widget module for multi-spronged upwiggliing. WHAT! Then followed endless trawling of help forums reading the posts of exasperated newbie WordPress users like myself who had come up against the same wall and after much searching I would find a kindly soul who had taken the trouble when they had discovered the answer to go back and write a short detailled description. With this, it became simple again until the next sweeping statement was reached.

But, by sticking to my task like Frodo and Sam on their quest, I eventually came out of Mordor and to the point where I could start actually building web pages. Here things got simpler ad I was soon steaming through the laborious process of moving the old website to the new.

What I do like about WordPress is all the widgets which you can integrate into the site to do things I could never do with iWeb. Things like have a subscription form that works for people to sign up to my free newsletter (its over on the right of this page, by the way – fill it in for me to test it, thanks!). I am also able to have the ‘Contact Me’ form instead of having to put my email address on the website. I love the Twitter, Flickr and RSS buttons which are so easy to add so people can follow me trough other channels easily. But most of all, I love the way Google loves WordPress sites. I am hoping I begin to turn up higher in searches for photography workshops in the UK, for instance.

I am not happy with the look of the site. It is okay but I now need to get my head down and learn how to modify the code you can’t see to get the look and feel I am after. There are some glorious websites made in WordPress out there and I want mine to be as good looking and as easy to use as those.

Plans I do have which will be implemented in the next week or so include a downloads page where I have some ideas for free downloadable pdf’s that you can grab and print out for use in the field – sign up for my free newsletter for an announcement of when they are up and available.

I am also going to go back through my old blog posts and upload all the most popular ones, the ‘to-do’s’ and ‘how-to’ articles so that there is a base resource here to start the new site off. This is useful to my readers and also gives more food for Goggle because that hungry content monster needs feeding. If the food is good, it keeps coming back for more.

I would welcome your comments on the site, good, bad and indifferent as well as any thoughts you have on how I can improve it.